SamiraYaabdollahi
Marketing PhD Candidate
Consumer Behavior ✳ Subscription Economy ✳ Emerging Technologies
Convenience always asks something of us.
Modern consumption rarely ends at the checkout. We subscribe and renew, share access, and live alongside technologies that learn from us. I study what that asks of people.
My work examines how consumers experience digital and technology-enabled market offerings; the quiet burden of managing many recurring commitments, the sense of fairness and control that access-based models can strain, and the beliefs, emotions, and trust that shape how we welcome intelligent machines into everyday life. I approach these questions using a range of methods, including interviews, netnography, experiments, surveys, text analysis, and biometric tools such as eye-tracking.
My goal is to conduct research that helps firms design markets that feel better to live in, meaning that they take consumer well-being as seriously as consumer spending.
Recurring consumption
Subscription fatigue, coping, and control; what it costs consumers to live inside portfolios of recurring commitments.
Living with technology
From subscription-based features to AI and robots, my work asks how consumers experience and respond to technology-enabled offerings, especially when they reshape control, trust, and everyday consumption.
Markets worth living in
Findings that advance consumer theory while giving firms and policy a consumer-centered view of responsible subscription and technology design.
Ph.D. in Marketing (ABD)
University of Massachusetts Amherst · Isenberg School of Management
MBA
Kharazmi University
B.Sc. in Industrial Engineering
Shiraz University of Technology